TikTok’s newest spinoff app feels rather a lot like Quibi, however with shorter and cornier content material

In one other try to cut back our consideration spans to mush, TikTok has launched the PineDrama app, which presents serialized drama collection which are roughly a minute per episode. As first noticed by Business Insider, the app is designed precisely like TikTok, however as a substitute of stylish dance movies, you may scroll by way of and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV reveals shot in vertical video and out there in minute-long episodes. Do not count on any nominations for Greatest Unique Screenplay with collection like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes provide cleaning soap opera vibes with cliffhangers that maintain customers scrolling to the subsequent episode. The app is designed to maintain individuals on it with a Uncover tab, a spot to avoid wasting favorites and the flexibility to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to look at and haven’t any advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final 12 months, TikTok additionally launched a technique to watch micro dramas inside its personal app, with a piece known as Minis. It isn’t the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that have been lower than 10 minutes lengthy. Nonetheless, possibly even 10 minutes was too lengthy because the startup finally called it quits after eight months.