X can be launching Bluesky-like starter packs

X is rolling out a new feature referred to as “Starterpacks” to all customers within the coming weeks, the corporate’s head of product has introduced. It’s made up of compilations of accounts new customers can comply with based mostly on their pursuits. If that sounds acquainted, it’s as a result of Bluesky launched a very similar feature that’s additionally referred to as “starter packs” again in 2024. Bluesky permits abnormal customers to curate their very own packs so long as each doesn’t exceed 50 accounts. They’ll then share these lists broadly on the platform or instantly with new customers through QR code. X, alternatively, compiled and curated its personal lists.

In his announcement, X head of product Nikita Bier mentioned the corporate “scoured the world for the highest posters in each area of interest and nation.” X then compiled them into Starterpacks “to assist new customers discover one of the best accounts — massive or small — for his or her pursuits.” Earlier than X introduced its personal tackle the characteristic, different social media providers had already launched their clones of Bluesky’s software. Threads’ version, which rolled out in late 2024, places collections of really helpful profiles as strategies within the feeds of recent customers. Mastodon launched its own in 2025, which provides present customers the liberty to decide on whether or not they can or can’t be included within the lists.